Question 1

What is Groundswell?

Accepted Answer

Groundswell is a market-intelligence and marketing platform that learns what a company sells, finds where its buyers are talking online, scores those conversations for sentiment and intent, maps the audience, analyzes competitors, and helps the owner act on it, all from one place.

Question 2

Where does Groundswell get its data?

Accepted Answer

Public posts and video metadata from Reddit, YouTube and the web, collected through official platform APIs. Ingestion is read-only, Groundswell never scrapes against terms, posts covertly, or impersonates anyone.

Question 3

How is Groundswell different from a social listening tool?

Accepted Answer

It scores everything against your specific product and audience, builds an evolving audience map, runs grounded competitive analysis, lets you pressure-test your own assumptions with evidence-based confidence scores (guardrails), and answers plain-language questions about your whole market with citations, not just keyword alerts.

Question 4

Is publishing compliant?

Accepted Answer

Yes. Content is published only to your own or clearly branded and disclosed accounts, on your approval, with the disclosure required by each platform and by FTC endorsement rules. No fake or undisclosed accounts, ever.